It’s Official! YamahaR3Racing.com and Ninja400R.com have joined forces to form Norton Motorsports, the new powerhouse team driving forward as a leader in high performance ultra-lightweight motorcycle performance parts and custom-built race motorcycles.
The new website, www.Norton-Motorsports.com, is packed full of videos, helpful tips and tricks, how-to articles, race reports, as well as performance parts developed by Jesse and Jeremy under the Norton Racing name. The site also specializes in bringing you only the best products from top companies such as Akrapovic, Ohlins, Brembo, Hotbodies Racing, Graves Motorsports, Yoshimura, Traxxion Dynamics, GP Technologies, Woodcraft, Vortex, Superlite, Galfer, Spark, Sharkskinz and many more. If we would run it on our own bikes, it’s on the site!
YamahaR3Racing.com’s founder Jesse Norton has an extensive background in 3D CAD design, engineering and high-tech manufacturing. He spent a decade manufacturing precision machined parts for the aerospace, defense, and medical industries before finding his passion developing the Yamaha YZF-R3. He’s been racing motorcycles for 9 years and launched YamahaR3Racing.com in fall of 2014 before the YZF-R3 even landed in US dealerships. Since then, he’s been racing and developing the bike with an open-book philosophy to help riders across the world get their YZF-R3’s race ready.
Jeremy Toye, the 17 year owner of Lee’s Cycle Service in San Diego, CA, can’t help but develop every motorcycle he puts his hands on. His list of racing achievements is too long to list, but in addition to winning countless regional and national superbike races, Jeremy was the fastest newcomer at the Isle of Man TT in 2006, earned a third place and several fourth place finishes at the Macau Grand Prix, and set the heavyweight lap record at the 2014 Pike’s Peak International Hill Climb. In 2018, Jeremy partnered with Hotbodies Racing to create Ninja400R.com and has lead the development of the Kawasaki Ninja 400, working with young stars Ashton Yates and Rocco Landers. With Jeremy’s help, Ashton finished on the podium 7 times with 3 wins in the 2018 Liqui Moly Junior Cup season, and Rocco Landers has been smashing lap records all winter preparing for the opening round of the 2019 Liqui Moly Junior Cup, where he won both races, the first race by an unprecedented 16 seconds, aboard his Ninja400R.com built Kawasaki.
By combining forces, Jesse and Jeremy pack a serious punch when it comes to developing bikes for ultra-lightweight racing and beyond. In their first weekend working together with Rocco at Round 7 of the CVMA Championship at Chuckwalla Valley Raceway, Rocco rode the Norton Motorsports 2019 Yamaha R3 to 7 victories and went a staggering 2 seconds under the previous lap record for a Supersport Yamaha R3.